Heekyoung Jung, Ph.D.

Master of Design Program Director
Associate Professor of Interaction Design
Myron E. Ullman Jr. School of Design
College of DAAP at University of Cincinnati
Curriculum Vitae
Google Scholar
Drawing on human-computer interaction design and creative practice, my work approaches technology as material, tool, and object of design, extending design as a reflective mode of inquiry across these areas:
Collective Futuring
Augmented Creativity
Sensory Engagement

The Future of Mobility Design Challenge’ 24
HATCI x MIT x DAAP




Reclaim the river life in Cincinnati
Reconnect people, ideas, and goods
Reconnect people, ideas, and goods
Urban mobility for contacless connection 
Reimagine safety and surveillance of future mobility
Urban mobility for the auto-poesis of the city
Vehicles as an interface between human and the environment
Revisit the history of future mobility

Images created by Nathan Weber using Midjourney.
This collaborative project speculates about the futures of urban mobility by reimagining vehicles as an interface between humans and the environment through history and creative media storytelling.

UX studio Irvine, Hyundai America Tech Center (HATCI), Hyundai Motor Group - Sookyung Cho
City Science, Media Lab, MIT - Gabriela Bila Advincula & Luis Alberto Alonso Pastor
FMD Lab, University of Cincinnati Digital Futures - Alejandro Lozano Robledo
DAAP School of Design, University of Cincinnati - Heekyoung Jung
DAAP Student Assistants
Grace Nunn (CODE) - design system for process documentation
Nathan Weber (ID) - conceptual guidance + technical support for storyboarding and production
Yifeng Qin (MDes) - conceptual guidance + technical support for storyboarding and production

             


Session 1 / Friday, August 30 / 9a - 12p @DAAP 6450

Introduction to the Future of Mobility


09:00 – 10:00     Introduction
Project kickoff – HATCI (10 minutes)
Instructors and student assistants* – MIT and DAAP (10 minutes)
Student PechaKucha – 20 sec x 5 images / each  (about 40 minutes) 

10:00 – 11:00     Presentation – MIT
  • Futures of mobility in science fiction movies
  • Mobility and AI
  • Immersive experience demonstration
  • Final deliverable

11:00 – 12:00   Next Step - DAAP
Team formation (20 minutes)
Assignment and resource for session 2 (30 minutes)
  • Global/tech mega trends
  • Mood board for a day in the life of 2050
  • Mapping mobility UX problems and goals 
  • Initial user stories and storyboards
  • Prep for co-creative session

*QA and guidance for the remaining time and after class if needed

Session 2 / Friday, September 06 / 9a - 12p @DAAP 6450

The History and Future of Mobility in Cincinnati


09:00 – 10:30   Transportation in Cincinnati before 1920
                                 Guest Speaker: Greg Hand
  • From Horse to Horseless: The Automobile Conquers Cincinnati
  • Cincinnati Inclines
  • Streetcars & The Birth of Public Transportation

(10-minute break)

10:40 – 11:40     Co-creative Conversation
  • Each group interacts with 3 local experts in a speed dating format
  • Discuss mobility problems/opportunities in their focused area 
  • Present their design strategy and initial storyboards
  • Receive feedback and revise/co-create with the experts
  • Summarize feedback and next steps

11:40 – 12:00     Assignment and resource for session 3
  • Guidance for field research

Session 3 / Friday, September 13 / 9a - 8p @DAAP 6450

Onsite Filming and Production


09:00 – 10:00   In-person demonstration for production (MIT)

10:00 – 12:00    Group reviews with the instructors (15 minutes x 6 groups)
(Each group signs up for 15-minute session with instructors and continues working for the rest of day.)
  • Check in final storyboards
  • Discuss a plan for filming and production

Afternoon             Production and/or filming on site

19:30  – 20:00      Group pitch on production status and to-do list
     
September 14 - 15 / 9a - 8p @FMD Lab in Digital Futures

Design Challenge - Production


09:00 – 09:30    In-person                 
                               Production (cont.) with workshop instructors and assistants
9:30 – 12:00        Group check-in with the instructors (15 minutes x 6 groups)
(Each group signs up for 15-minute session with instructors and continues working for the rest of day.)

Lunch

Afternoon             Production and/or filming on site

19:30  – 20:00      Group pitch on production status and to-do list

September 14 - 15 / 9a - 8p @FMD Lab in Digital Futures

Design Challenge - Presentation + Awards


09:00 – 14:00     Production (cont.) with workshop instructors and assistants

14:00 – 16:00     Set up for presentation + demonstration
16:00 – 18:00     Presentation + demonstration (20 minutes x 6 groups)
18:00 – 20:00    Award ceremony and reception 


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Recognition and Awards


Students retain the intellectual property rights to their project outcomes and agree to showcase their work for further on-site & online exhibitions and publications.

Certificate A certificate of completion will be provided.
Course Credit A one course credit for DAAP Interdisciplinary Topics will be granted (ungraded).
Scholarship Award The first prize team members will receive a total of $2000 scholarship. 
Interview for Internship The second prize team members will be given an interview opportunity for the UX studio’s spring or summer internship in 2025.
Exhibition Selected works will be exhibited in the UC Digital Futures building and the Hyundai Motor Group’s UX studio Irvine grand opening ceremony.



Reclaim the river life in Cincinnati
Reconnect people, ideas, and goods
Reconnect people, ideas, and goods
Urban mobility for contacless connection 
Reimagine safety and surveillance of future mobility
Urban mobility for the auto-poesis of the city
Vehicles as an interface between human and the environment
Revisit the history of future mobility